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THE LAW OF EFFECTION
To become a millionaire, it is crucial to have a clear understanding of the product you are selling and meet at least one of the following two factors to succeed:
- Magnitude: Even with a small number of customers, there should be no limit to the profit per product
- Scale: The profit per product may be low, but there must be a large number of customers If both of these factors are present, it would be fantastic (quoted from the book "The Millionaire Fastlane" by MJ DeMarco, and got summary from https://www.youtube.com/watch?v=anJFf9pN16g)
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